The floating gramophone
Monday, September 24, 2018
Right in the center of a retro vinyl revival, Slovene startup MAG-LEV Audio amazed audiophiles around the globe with their innovative product: the floating turntable. In reality, vinyl enthusiasts were choosing between almost identical turntables, only trivially different from each other. MAG-LEV Audio is offering a revolution in excellent sound and futuristic design, which rounds off an incredible user experience. With its innovative turntable, MAG-LEV Audio has raised more than 700,000 EUR in funds on crowdfunding platforms Kickstarter and Indiegogo for product development and launch.

Development, Kickstarter mania and the start of serial production

In the years 2016 and 2017, they mostly focused on developing the product and obtaining funds for the development and launch of manufacture. They fully succeeded in both. Besides this, they protected their product and brand and ensured a space for production and shipping in Nova Gorica, Slovenia. 

When they sent out a survey to potential distributors across the world, asking them to submit approximate orders, they drew an incredibly positive reaction and interest from more than 400 distributors. 52 of them have already given approximate orders for the following year, in the joint amount of 11.000 turntables. Start of serial production has begun at the end of the first half of 2018, and soon they will start with shipping 800 turntables to Kickstarter and Indiegogo supporters from 30 countries of the world, and shipping the first demo products for distributors.

Big team, big dreams, huge potential

The team currently consists of 14 employees and 9 co-owners: Damir Islamovič, Davorin Furlan, Dejan Kos, Klemen Smrtnik, Matic Furlan, Tadej Dolores, Tomaž Pegan, Aleksander Pegan and Bojan Čebron. Their focus is on further development and optimization of the existing gramophone, for which they became a nominee for the Start:up of the year 2018 (Slovenia). By listing them among the seven most promising startup companies in Slovenia they received recognition for their impact on the home startup ecosystem, even though their product is aimed exclusively on global markets. 

Photo source (all): MAG-LEV Audio Facebook

MAG-LEV Audio, Industrijska cesta 6, 5000 Nova Gorica, Slovenia
CEO: Damir Islamović