Call for Seed-stage startups Start:up Alpe Adria Open Call for Seed Stage Startups - Start:up Adria Open Call for Entrepreneurial talents

Wednesday, September 5, 2018

Call for Seed-stage startups


Start:up Alpe Adria Open Call for Seed Stage Startups

Are you in the process of developing your startup company? Do you need help with developing and production of your prototype, testing of the business model, searching for potential customers, forging connections with potential investors and business partners? We have prepared an effective 5-day program for you, where we will help you to perfect your presentation and connect you with the right stakeholders of the crossborder startup ecosystem of the Slovenian and Austrian region.


We will select and support up to 10 Seed-stage Startups from programme region.


What will you get?

  • Intensive 5-day investment readiness programme, that will be held by experts from different key fields for startup development (product development, business plan development, IP protection, innovative marketing strategy, access to financing, startup presentations to investors, negotiation with investors, investment contracts and other legal challenges,...)

  • 8 hours of individual consulting from two dedicated expert consultants, one from Slovenia and one from Austria,

  • Organization of crossborder presentations in front of international investors on the DEMO Day, with active international investors,

  • Up to 20 hours support from Startup AA project team, to provide them with: searching and networking with potential investors and other stakeholders of the crossborder startup ecosystem, support in finding new startup team members from Slovenia and Austria, intensive promotion of the startup business offer to cross-border regions covered by the Start:up Alpe Adria platform.

Local workshops & mentor scheme (lecturers are invited to act as mentors to selected teams; to each team 2 mentors are assigned)

1st DAY kick off: Opening & Business model

-          Business model canvas fine tuning

-          Perfecting the product market fit

-          Value Proposition canvas – value distillery

-          Setting up Business KPIs

-          IP protection options and needs

-          1:1 mentoring and feedback

Location: TPLJ (Livestream)

Lecturers: (suggested)

Matej Golob or 

Rok Stritar; 

Could be supported by Urban Lapajne

Part Setting up Business KPIs - Tilen Travnik, D-Labs


2nd DAY: Marketing & Selling  workshop

-          Marketing techniques and available options

-          Classic media, PR, articles, TV, radio

-          Social media, Blogs, vlogs, Linkedin, FB, Instagram,

-          Trending: influencers and micro influencers, podcasts

-          Profiling and detailing your perfect customer

-          Selling funels and CRM

-          Selling team/division creation


Location: TPLJ (Livestream)

Lecturers: (suggested)

For B2C topic: Maja Voje

?For b2B topic (not so often case with startups) Matt Mayfield

Online: Andraž Štalec


3rd DAY: Legal workshop

-          IP protection

-          Business contracts

-          Investment contracts

-          Certifications 

-          Corporate legal & employees

-          Cross-border operations & partnerships


Location: TPLJ (Livestream)

Lecturers: (suggestion)

Nejc Novak 

With guests / BP: Mali junaki


4th DAY: Organization and Financials

-          Business organization

-          The road to breakeven

-          Corporate financials planing, cashflows

-          Private investment basics: Company valuations,    negotiations, captables, round planning, founder and investor exit expectations and strategies


Location: TPLJ (Livestream)

Lecturers: (suggestion)

Nina Dremelj


5th DAY: Business presentation for investors

-          Business presentation perfecting

-          Sequoia pitch deck template

-          Tips & tricks of pitching


Location: Klagenfurt

Lecturers: (suggestion) 

Nina Dremelj, Eva Sever & Vera Nunic


Joint  Event

Warmup & network - Coaching session /  an hour prior to Demo Day session

Schedule of the pitches will be announced 14 days prior to event



Location: Maribor, Cinema (or IRP)

Language: EN

Panel of investors : international


Invited: selected SMEs 

Session is open to the public event; A comprehensive promotion via Startup AA platform will ensure strong community engagement.


How will we help you?

Dedicated consultants from Slovenia:
Aleš Zorc, business consultant
Venture Factory
David Belovič, business consultant
Venture Factory
More to be announced soon! 

Dedicated consultants from Austria: 

Who can apply?


Application is open for startups from the Start-up AA program region, that are or have developed innovative products, services or business models and which are in their seed-stage of the company development. A startup is defined by the following criteria:

  • Independent commercial company, which is developing or commercializing an innovative product, service or business model with high market potential,

  • The company is not older than five (5) years and not younger than one (1) month,

  • The company has at least one (1) full time employee

  • The company is not in a liquidation or bankruptcy process

  • Registered Company address in the Start-up AA program area


You can submit your startup application HERE


Evaluation criteria for the selection of the 10 seed stage startups

  • Product-market fit

  • Investment feasibility

  • Market and growth potential

  • Team potential and competency

Who will evaluate applications?

Ideas will be evaluated according to the above mentioned criteria where 10 startups with the highest score will be selected (5 will be selected from Slovenian region and 5 from Austrian region)
  • Aleš Zorc (Venture Factory)
  • David Belovič (Venture Factory)
  • Vera Nunić (Technology Park Ljubljana)
  • Aleš Pevc (Technology Park Ljubljana)
  • Martin Krch (Lakeside Science Technology Park)
  • Jürgen Kopeinig (Kärntner Wirtschaftsförderungs Fonds)

Program timeline:

  • Meet us at Startup AA roadshow (WP COMMUNICATION) Slovenija
  1. Maribor, ________
  2. Ljubljana, 18/19 September 2019
  3. Celje, __________
  4. Velenje, ________ 
  • Meet us at Startup AA roadshow (WP COMMUNICATION) Austria
  1. Klagenfurt, ___________
  2. Villach, ______________
  3. Graz, ________________
  4. xxx
  • Open Call for startups start date; 16. September 2019
  • Open Call for startups deadline; 21. October 2019
  • Publication of the Results; 25. October 2019
  • Start of time frame for 5-day investment readiness programme; November 2019
  • End of time frame for 5-day investment readiness programme; January 2019
  • Startup AA Demo Day; After end of 5-day programme: January  2019
  • Mentoring from two startup advisors from Slovenia and Austria; 4. November - 31. January 2019
  • Advisory and informational support to the selected startups from the organizational team with the focus on promotion and networking; 4. November - 29. February 2020

Give your business career an acceleration boost!

Apply NOW


Featured potential service providers from Startup AA Resource container:

  • [KLAGENFURT] xxx
  • [VILLACH] xxx
  • [GRAZ] xxx
Support team from Slovenia:  
Support team from Austria: