Slovenian startup of the year 2019 is Hurra Studios - team that is creating Hooray Heroes, the most personalized books for children. The winner was announced last week at the Startup of the year award ceremony that took place at Podim Conference.
The main product of Hurra Studios is a personalized book for children. Each customer can determine the name, gender and appearance of the main character (eye color, hair, skin, hair style, accessories) and at the same time the customer can determines the content and add a dedication to the recipient of the book. Each book is unique and is delivered to the customer's address in five days.
In two years 82 times increase in revenue
But personalized book is not the only product of the company. Between 25% and 40% of orders also include upscale products, such as gift boxes with games and upcoming merchandise products. In Hurra Studios, the main focus is placed on communication with customers. So far, the team of Hooray Heroes has made happy over 1,000,000 children and their parents, and by the end of the year, this number will rise to 1,5 million. In two years their revenues have grown by 82 times.
From Slovenia to five other global markets
The company has been certified in six markets: Slovenia, Italy, Austria, France, Germany and the USA. Currently, they are preparing to enter British market, and in the near future they plan to enter Canada and Australia. The company has its headquarters in Ljubljana in Slovenia, with the team of more than 100 people, but together with partners globally the team counts more than 250 people.
Startups SILEO doo , Ollo Audio, Lake and Hopalai (Kobi) also made to the finals, but at the end the team of Hooray Heroes convinced the jury the most by all four criteria. The jury evaluated the finalists according to four criteria: successful confirmation of the value of the product on the market, acquisition of investments by domestic and foreign investors, competencies, dedication, experience and organization of the team and the potential for rapid growth in foreign markets.