Novel digital technologies, such as cloud computing, big data, and Internet of Things, are drastically changing the way business is being done. Consequentially, digital transformation emerged as a highly important paradigm that has been established with the rise those technologies. One of the most important outcomes of digital transformation is to enable more comprehensive and systematic business models while simultaneously lowering overall costs to companies. Focusing on SME’s and start-ups, one of the biggest challenges for them is going digital, with the main goal of leveraging their business as efficiently as possible.